Wave – Surf and Music Concept store was my bachelor’s degree final exam project.
The idea was to imagine a concept store dedicated to the French Surf culture throughout 3 mediums: Fashion , Music and and pictural Art.
Several visual identities were created, and the chosen one was favoured for it’s (intended) visual link to illustrator Jim Phillips’ screaming hand and the colour scheme inspired by 70’s surf board designs.
The whole project visual identity was created in the design lines of home made collage posters and home made visual communication.
The final result included in-shop communication, posters, press releases, illustrations and packaging designs.